Why Do We Exist?

Let me tell you a quick story. I'm Jin. After 10 years in corporate HR, where I provided
recruitment and talent acquisition advice to leadership teams for brands such as Louis
Vuitton, Westpac, Caltex and Julia Ross, I noticed a big problem.

My Story

10 years way
Something Was Broken
Candidates and hiring managers were frustrated. Recruitment methods were failing. Strong candidates, at times, were simply overlooked because they didn't possess the tools and skills required to sell themselves.
I Didn't Think That Was Right
I wanted to equip professionals with modern, intelligent job search strategies and tools which they needed to shine brightly on the radars of recruiters and HR managers in today's world. To fulfil on this purpose I set out to build a small yet highly potent, personally-hand-picked-by-me team of HR managers, executive recruiters, copywriters and designers who would obsess over one common goal – to position you as an employee of choice.
My Purpose Was Forged
Since that day I've leapt out of bed each morning to help Australia's professionals fight crime … err, I meant to say – help them win in the modern, rapidly changing, increasingly digital, job search market.
Leading The Pack
Within a few years Arielle emerged as the clear leader in the Australian professional resume and LinkedIn profile writing space. We got there by setting ourselves apart with our ability to infuse resumes and LinkedIn profiles with real, relevant-in-today's-world HR and recruitment expertise, captivating storytelling and tasteful design, while our competition focused on filling documents with recycled profiles and keywords.
Staying Human
We also chose to stay small enough to be able to deliver a highly personalised service to each and every client, thus avoiding the trap of becoming a churn-and-burn service provider.
Raising The Bar. Again
Hundreds of raving clients later, we realised that the job search landscape has changed dramatically. Your career and challenges have become more complex, recruiters have adopted new tactics and technology, online presence began to be used in conjunction with resumes to verify your career history – and we realised it was time for us to change, in order to provide you with another edge over your competition.
The Digital Marketing Dimension
We added the latest in digital marketing capability to our DNA. Doing so enabled us to expand your brand presence far and wide into the digital realm, where recruiters and employers are likely to be looking for you today.
Your Trusted Partner
We're an agency that doesn't simply create tools designed to help you market yourself. We partner with you and can lead you in an often confusing job search environment.
Our Values Are The Backbone Of Our Effectiveness
While our offering has evolved, our values remained unchanged – we maintain integrity, transparency and innovation at our core. Despite being modern in our methods, we are traditional in how we do business – we believe in building long-term business relationships, rooted in trust.

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